Food Academy Programme

Venue:
TBC
 
Date:
25/09/2014
 
Time:
9.30am-4.30pm
 
Category:
Management Development
 

The Food Academy Programme aims to give participants and indepth knowledge of tools required to start up and or run a successful food business working to a standardised format as established by Bord Bia, LEO's and Musgrave Retail.

This event is no longer available
 

Module 1

Understanding Consumers
Market Background
Research and Data
Marketing Strategy & Segmentation

Module 2

Technical Issues
Pricing
Managing Human Resources
New Product Development
Food Safety and Food Labelling
Packaging

Modules 3&4


Growing Sales - two full days including supervalu presentations.
Routes to Market
Buyer Meetings
Promoting with Confidence
Marketing Plans
Branding and Pack Design
Public Relations

Mentoring
There is follow up mentoring available to participants of this programme.